Recently, I had the exciting opportunity to design a complete brand identity for a newly established business: Lime Tree Heritage. This project was particularly intriguing because it focused on a niche area I hadn’t yet explored—heritage building consultancy, traditional plastering and trades, and arboricultural services, all with a strong connection to planning and conservation.
Lime Tree Heritage specializes in preserving the past while helping property owners, developers, and planners navigate the complexities of heritage-listed sites and historically significant structures. The challenge was to create a contemporary brand identity that respectfully reflects the business's deep roots in heritage while also feeling modern, professional, and visually striking across both digital and print platforms.
“From the outset, it was clear that the brand needed to strike a balance between tradition and innovation”
From the outset, it was clear that the brand needed to strike a balance between tradition and innovation. Working closely with Matt, the founder of Lime Tree Heritage, was a truly collaborative experience. He brought a wealth of ideas and passion to the table, which helped shape the creative direction. As a designer, my role was to distill those ideas into a cohesive and flexible visual identity—one that communicates the essence of the business at a glance.
After careful exploration of design concepts, colors, and typography inspired by both classical heritage aesthetics and clean, contemporary lines, we landed on a logo and visual system that I’m genuinely proud of. The final result is a versatile, elegant brand that works beautifully at all sizes—whether on business cards, reports, signage, or across web and social media platforms.
What I love most about this brand identity is how well it encapsulates the "who," "what," and "why" behind Lime Tree Heritage. It tells a story of craftsmanship, respect for history, and forward-thinking consultancy—all wrapped up in a strong, professional visual language.
If you're looking to develop a brand identity that connects meaningfully with your audience while standing out in your industry, especially in the architectural, heritage, or trade sectors, I’d love to chat.
View Lime Tree Brand portfolio
In a world where attention spans are shrinking and competition for audience engagement is fierce, a well-designed PowerPoint presentation can be one of the most powerful tools in the creative marketplace.
For many businesses, a presentation is the first—and sometimes only—opportunity to make a lasting impression on potential clients, investors, or collaborators. In these moments, design becomes more than decoration; it becomes strategy. A thoughtfully crafted deck can guide the viewer’s eye, simplify complex information, and create an emotional connection that makes your message stick.
For creatives, PowerPoint offers a unique space where storytelling and design intersect. The right use of typography, colour, and imagery can elevate even the driest data into something engaging and memorable. It’s a chance to show off brand personality while delivering clear, persuasive content.
In the creative industry, ideas are currency—but ideas only have value if they’re understood and believed in. A well-designed presentation doesn’t just communicate information; it sells it, excites it, and turns it into action.
In short: a bad deck can lose you the room. A great one can win you the pitch.
View Silver Cloud Presentation Pitch
Recently, I had the exciting opportunity to design a complete brand identity for a newly established business: Lime Tree Heritage. This project was particularly intriguing because it focused on a niche area I hadn’t yet explored—heritage building consultancy, traditional plastering and trades, and arboricultural services, all with a strong connection to planning and conservation.
In a world where attention spans are shorter than ever and information is constantly competing for space, design must work harder to communicate quickly and clearly. That’s where icons and infographics come in. They aren’t just decorative elements—they’re powerful tools that help transform complex ideas into content that people can instantly understand, remember, and act upon.
Icons are the visual shorthand of design. A well-crafted icon can communicate a message in seconds, often more effectively than words. Think about the universal power of the magnifying glass for "search," or the speech bubble for "chat."
Icons help:
Simplify navigation – guiding users effortlessly through websites, apps, and printed materials.
Reinforce branding – custom icon sets can create consistency and recognition across platforms.
Enhance accessibility – they bridge language barriers and make interfaces intuitive for a global audience.
When used thoughtfully, icons become a visual language that strengthens user experience without overwhelming it.
Infographics take this concept further by combining icons, data, and text into visual storytelling. Instead of sifting through blocks of copy or spreadsheets, your audience can grasp key messages at a glance.
The benefits of infographics include:
Clarity – distilling complex data into digestible visuals.
Retention – people remember visual information far more effectively than plain text.
Engagement – shareable and eye-catching, they are perfect for social media, presentations, and reports.
When done well, infographics can turn dry statistics into compelling stories that spark curiosity and drive action.
For designers, icons and infographics aren’t afterthoughts—they’re integral to creating impact. A successful design project balances aesthetics with functionality, and these visual tools are essential for bridging that gap. The challenge lies in keeping designs both simple and meaningful, ensuring every shape, line, and colour choice serves a purpose.
Icons and infographics are more than just visuals—they’re communication strategies. They allow brands to cut through the noise, connect with audiences, and present information in a way that sticks. Whether you’re creating a mobile app, a corporate report, or a social media campaign, incorporating strong visual elements can make the difference between being overlooked or truly remembered.