Recently, I had the exciting opportunity to design a complete brand identity for a newly established business: Lime Tree Heritage. This project was particularly intriguing because it focused on a niche area I hadn’t yet explored—heritage building consultancy, traditional plastering and trades, and arboricultural services, all with a strong connection to planning and conservation.
Lime Tree Heritage specializes in preserving the past while helping property owners, developers, and planners navigate the complexities of heritage-listed sites and historically significant structures. The challenge was to create a contemporary brand identity that respectfully reflects the business's deep roots in heritage while also feeling modern, professional, and visually striking across both digital and print platforms.
From the outset, it was clear that the brand needed to strike a balance between tradition and innovation. Working closely with Matt, the founder of Lime Tree Heritage, was a truly collaborative experience. He brought a wealth of ideas and passion to the table, which helped shape the creative direction. As a designer, my role was to distill those ideas into a cohesive and flexible visual identity—one that communicates the essence of the business at a glance.
After careful exploration of design concepts, colors, and typography inspired by both classical heritage aesthetics and clean, contemporary lines, we landed on a logo and visual system that I’m genuinely proud of. The final result is a versatile, elegant brand that works beautifully at all sizes—whether on business cards, reports, signage, or across web and social media platforms.
What I love most about this brand identity is how well it encapsulates the "who," "what," and "why" behind Lime Tree Heritage. It tells a story of craftsmanship, respect for history, and forward-thinking consultancy—all wrapped up in a strong, professional visual language.
If you're looking to develop a brand identity that connects meaningfully with your audience while standing out in your industry, especially in the architectural, heritage, or trade sectors, I’d love to chat.
View Lime Tree Brand portfolio