Ian Wade Design & Photography

I wanted to create a simplistic brand which has a vintage style and looked authentic to its audience. Just as important as the main brand is the sub-brand. I wanted this to be as instantly responsible as the main identity and if you saw this on its own you would instantly recognise it as Nomandic Noodles. The look and feel of this graphic are one of a sea of noodles or an aisa landscape. This style of graphic can be interpreted differently by each viewer.

I wanted to have more of an organic approach to the business cards and bags. Each business card and bag is blank but when the customer makes a purchase it gets stamped with the logo mark so give the feeling or a hands-on business where thing are created by hand and there is a process involved with gives the customer a bespoke experience whereby they are getting a special and unique experience.

To continue with the texture theme inspired by the book, a stripped back art deco design is used with the  same simple typography running throughout the set. 

A classic floral jungle design illustrates the stage where this book is set, in the Congo jungle. The inviting design is followed with simple typography of the title and author.

To steer away from using the usual designs of a whole animal or person, I choose to use a textured and invoking image, of the pig's tail. The main character in the book is a rebellious pig called Napolean.

Using an abstract drawing of a pink flamingo feather on this cover. The reasoning behind the feather is  part in the book with Alice trying to play  with a Flamingo.

I wanted to create a brand which encompassed the tools of male hairdressing but as it's well-known that scissors are used, I wanted to show that in a less obvious manner. By just showing an element of the scissors in the brand logomark

Here is the brand identity in its full use.

Self-initiated project for a complete branding exercise on a mobile noodle hawker stall. This project will encompass branding, app design incorporating UX & UI, product design and will focus on the customer experience and will have habit forming products which will drive up customer engagement and loyality. 

The brief was to create an identity which was modern, strong, simple and could work at a range of sizes and platforms.

Rolling Guitars specialise in used and vintage electric guitars. Some of these items sell for up to £8,000. I wanted to create an identity which had a vintage look and communicated guitars.

So by using this vintage-looking font and turning the guitar pick into the logo mark which is a guitar neck shape cut out, it has that vintage look but you can tell straight away it is a company dealing with electric guitars.

It has the feel of an established brand like Fender which has been trading for over 50 years.

I was approached by the internationally well-known glass-blowing company Bristol Blue Glass to create a sub-brand for their glass wear.

This brand would work under its main identity as a sub-brand for quirky and unique projects.

Prestige Yachting is a publishing company in the magazine market. They are in the process of lunching their first publication to the super yacht market and needed a corporate identity thats was stated and classy.

This graphic shows how the Say It being displayed on a mobile device and its works as a responsive website.

I wanted the Say It desktop site to feature illustrations as well as photography of the app. I felt these illustrations would soften and make a friendlier experience for the learners and users. Learning to speak another language or improve your pronunciation can be daunting so these add an element of fun and a relaxed feel.

By using strong brand colours and the use of photography and illustration the page is eye-catching. Important messages and facts as high lighted educating the value of the product to the user.

Testimonials and reviews are key to giving the product and service credibility. By using bespoke illustrations and graphics I was able to highlight these in a branded and engaging way.

This was a really important part of the site design. We wanted to target three different users on one contact form. By adding three buttons which are book demo, learner and educator. We are able to collect data on the different users we want to engage and target offers too.

Wellbeing box product photography.

Product items photographed for wellbeing box

Product items photographed for wellbeing box

Main brand identity for Wurkplace Wellbeing

One of eight box designs for Wurkplace Wellbeing.

Here you can see the before and after images of the Wurkplace Wellbeing packaging. The soluation to make the packaging more cost effective and more engaging came with 8 different sleeve designs giving the customer a better experince.

Showcasing how the mobile version seamless gives the a user an experince whereby they can

By using multiple backgrounds of fresh products it creates engagement and can be a talking point when meeting clients and customers.

The home page has been simplified and broken down into three sections. This way the user has a clear route to where they need to get without being overloaded with too much-unwanted information and distraction. From the homepage, they can navigate effectively to where they need to in a couple of clicks. And after our initial research with the client, this is what they wanted in the new site.

Research showed us that users engaging with the site didn't have much time to look, check, book and arrange delivery as their jobs are fast-paced and stressful. Many of the worker's English isn't their first language adding icons and images would help them on the journey booking within the site.

The site works extremely well on mobile and tablet devices which are used extensively in this industry.

Our products page again has been made as visual as possible to direct the user with imagery instead of text. This helps a user if English isn't your first language. When the client tested the high-fidelity prototype with the staff they loved the fact it could be navigated with visual markers outlaying each stage of the journey ensuring they reached their destination and the goal of the journey was a smooth and enjoyable experience.

Front cover of University Level document which will be downloadable content from the college website.

Spread from downloadable PDF document. 

Spread from downloadable PDF document. 

Back cover from downloadable PDF booklet.

Example of exhibition banners which are colour coded into different college areas.

Quick drawings of my first creative ideas. At this early stage whatever comes into my head is put on paper as a quick sketch.

Quick drawings of my first creative ideas. At this early stage what ever comes in to my head a put on paper.

The next part of the design process was to look at different fonts.

I wanted the font to “transparent” when used in body text but would display some original traits when used in larger sizes. After a creative process of implementing different fonts I selected my final four.

The font I decided to use was Lato. In my opinion this font showcased harmony, elegance and simplicity with a sleek sanserif look. Headings and body text would all be in this font.

Swindon College colour palette for all the different areas of the college.

The next stage of the creative process for to add some colour and different treatments to the images.

I decided at an early stage that hero images would get a creative treatment. I liked a cross section of colours over a monochrome image. I felt it signified the multifaceted layers of the college as well as a strong brand identity. 

With the font chosen, I now moved on to the visual aspect of the project. In essence, I wanted to create a design which was bold, exciting and would engage with students and also appeal to parents. From an early stage, I focused my creativity on Sharpe diagonal lines at angles and strong photography which would resonate with the target audience. At the early stage, I was using mono colour images and bright colours and framing the subjects slightly out f the picture.

Following on from the previous designs I took the treatments and added them to some exhibition banners visuals. Again colour coded the areas with different colour palettes. As well as using images of people I have incorporated graphic images of objects and creatively places and cropped accordingly.

At this stage, I felt the designs were starting to take shape and the brand identity with the colours, images and creative treatments were starting to take shape

The next stage I created two different front cover mock-ups using components of the creative process so far. I really wanted to communicate a strong message to a younger audience using graphics and photography which is on-trend. And using colour coding to signify the different areas. 

Following a presentation to the college principal I took the creative process in a slightly different direction. taking on board the comments I added in colour photography and slightly different design treatments.

The first is coloured shapes for headings. I wanted these to maintain the diagonal lines in the previous concepts but be more simplified so they could contain text and keep legibility.

Secondly, by tuning down the diagonal shapes and adding them to the hero images they became less Sharpe and pointed and had more of a relationship with the images.

Again colour coding signifies the different areas in Swindon College.

Incorporating the design treatments into A6 double sided postcards for distribution in Secondary schools throughout Wiltshire. 

Incorporating the design treatments into A0 posters which are situated in college campus. 

Incorporating the design treatments into billboards which are situated thoughout Swindon.

Incorporating the design treatments into college plamsa screens situated thought the campus. 

I wanted to create a site where the user was able to book an appointment or register as quickly as possible. So by creating a single-page site, the user can navigate and book an appointment if registered as soon as they land on the site. I wanted them to be able to register and login a simplistic way.

Finding out all the relevant information is only a click of one button or a quick scroll down the site making a site which is easy for the user to use and gain information on prices, location and other vital information on the move.

The colour palette is a high-spirited colour combination which is bold and versatile and leaves an indelible mark on your subconscious

The branding is simple, modern and has a clever graphic touch which shows an element of design and cleverness.

I wanted to make this long-running local business shine in its visual branding and design. And make its digital presence stand above its competitors in its look and feel andnalso in how the user can get the best experience when using the site.

I wanted to create a brand which encompassed the tools of male hairdressing but as it's well-known that scissors are used, I wanted to show that in a less obvious manner. By just showing an element of the scissors in the brand logomark

By creating a set of business cards which use different backs with different colour treatments to the logo mark the cards stand out from the traditional business card formula and make an excellent focal point for any barbers table or shelf.

Graphic for the back of the menu for Lunch.

Graphic for the back of the menu for A La Carte.

The Cowshed is a seasonal restaurant whereby their menus change 4 times a year to complement each season.

I wanted to design a graphic to showcase this. I wanted to graphic to be instantly recognisable to the season and incorporate the brand identity of the business into the graphic.

For Autumn I wanted to show the brand identity of the business as a hole in the leaf. I wanted to look as if a bug had eaten out the shape of the Cowshed brand.

Text to donate campaign which focused on Oxfam & Alzheimer's Research UK. The aim of the campaign was too engage with the public with a powerful image and encourage them to donate whilst they were travelling on London's Underground.

Text to donate campaign which focused on Alzheimer's Research UK. The aim of the campaign was to engage with the public with a powerful image and encourage them to donate whilst they were travelling on London's Underground.

Photo showing the location of the advertising graphic on a London Train. 

 Full page advert for Data Marketing Agency - Response One based in Bath. The advert was promoting their specialist services for the Advanced Email Conference in 2015.  

Designed and produced packaged for sampling product with the #ISWAS

National chain Brewers Fayre, owned by Whitbread Plc needed complicated data turned into a visual form. Once we had received the data and statistics from Whitbread, I began transferring the numbers into infographics and icons. This would make it easily interpreted by the viewer. 

The hero images on the left, showed the family groups in a distinctive style ranging through 6 different ages groups in society.  

The Overall finished set was a huge success and present at a executive board meeting.

Garnier needed a web banner re-touched and new contented added. Using my image manipulation skills I re-set text back onto the graphic. Large areas of the image had to be re-added and were built back in using photoshop.

The final graphic was re-used on a multude of sites. 

The UK's leading, multi-website online retailer The Hut Group needed a graphic to promote their insert capabilities. The flyer needed to be on-brand and highlight the multiple companies under their corporate umbrella.

Front page design from a downloaded PDF for a Free Data Audit.

Sample of high level credentials in PowerPoint format. 

Design pitch graphics to show a redesign of the site maximising UX & UI principles and ensuring the site was responsive on all platforms.

Press advert to encourage registration for late students.

Press advert to encourage registration for late students.

Poster designed to promote a boxing club taking place within Swindon College.

Front cover design in new Swindon College branding. With this design we have the option to have a white background or red backgrounds.

This document is branded in Red and Dark Blue which falls under college as a whole. Over sections of the college have there own branded colours.

One of a set of 7 leaflets produced to promote the different programmes taking place in conjuction with the European Social Fund.

One of a set of 7 leaflets produced to promote the different programmes taking place in conjunction with the European Social Fund.

An example of a different colour treatment used on the Part Time Prospectus. Each course area within the college has its unique colour palette.

This insures each area has it own identity.